Play Magnus Group, the company of Magnus Carlsen, listed on the stock exchange and valued at 85 million, has acquired yet another chess project. After chess24, Chessable, iChess, New In Chess, EverymanChess, CoChess, and the Play Magnus App Suite, now it is time for Aimchess to join Play Magnus.
Aimchess announces it joins forces with Play Magnus
Official press statement on Aimchess
Play Magnus Group expands its industry-leading position in
chess with the acquisition of chess training and analytics startup Aimchess.com.
Aimchess is a fast-growing chess analytics startup powered by AI that delivers
personalized insights and training exercises based on users’ historical games.
Aimchess offers free services to all users with a $7.99 monthly subscription
upgrade for unlimited access to Aimchess’ insights and training tools. In the
year since it’s launch, Aimchess has quickly grown its registered user base to
over 100,000 registered users with consistent MRR growth.
“We’ve had our eye on Aimchess since its inception and have been deeply
impressed with the business and technical progress that founder Anton Gora has
made. Aimchess’ analytics platform will add valuable insights and
recommendations to all of our users across the Play Magnus Group portfolio.”
said Andreas Thome, CEO of Play Magnus Group.
“I’m thrilled to bring Aimchess into Play Magnus Group’s incredible chess
ecosystem,” said Anton Gora, the founder of Aimchess. “Joining forces with Play
Magnus Group will allow Aimchess to expand its reach with the next generation of
digital-native chess players.”
As of Q4 2020, across its ecosystem Play Magnus Group has 3.5M registered users
and 44.3K average monthly paying users. Since launching in April 2020, Play
Magnus Group’s Chess Tournaments have achieved over 100M live views on online
streaming platforms, bringing chess to new and existing fans in innovative
formats and broadcasts.
“We believe Aimchess will rapidly grow in the coming years as we introduce the
service to our users. We are excited to dedicate a tournament of the Meltwater
Champions Chess Tour to showcase the capabilities of Aimchess to a wider
audience.” said Andreas Thome, CEO of Play Magnus Group.
Play Magnus Group has acquired the assets of Aimchess with a combination of cash
and shares and with additional incentives for the founder to continue growing
the business.
The acquisition follows Play Magnus Group’s aforementioned M&A strategy of
acquiring content, technology and services to drive recurring revenue.
