Animoca Brands and Lympo partner with Play Magnus Group on chess-inspired blockchain game Anichess. Animoca Brands and its subsidiary Lympo, a leading global sports NFT ecosystem, announced today that they are developing Anichess in partnership with Play Magnus Group (PMG), a global leader in the chess industry that offers entertainment and e-learning services via its chess market brands. Anichess is a blockchain-based chess game with a play-and-earn ecosystem, and when it launches in 2023 it will merge the worlds of chess and GameFi to create superior gaming experiences.
Play Magnus Group, founded by Magnus Carlsen in 2013, the same year he became a World Chess Champion, is focused on delivering the best online services and experiences to grow the number of chess players globally. With more than 60,000 monthly paying users, Play Magnus Group serves users worldwide and covers key areas of chess, including learning, playing, competing, coaching, and watching. Anichess is yet another product in the portfolio of Play Magnus, including chess24, Chessable, iChess, New In Chess, Everyman Chess, Silver Knights, Aimchess, the Play Magnus App Suite, and the Meltwater Champions Chess Tour.
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise, Notre Game, and TinyTap. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.
